Autovac Inc

Leading in Industrial Cleaning Solutions with Comprehensive Web & Marketing Support

In short

Led a holistic web and marketing transformation for Autovac Inc., resulting in an optimized digital experience, enhanced brand presence, and streamlined content management processes.

Client

Autovac Inc

Services

Website Design

Automation Integration

UX Design

Software Development

Completed

August 2019

Project Kickoff

Autovac Inc., a leading provider of industrial cleaning systems, aimed to revamp its digital footprint and improve user engagement. Tasked with managing this transformation, I adopted a structured, goal-driven approach, working closely with stakeholders to align the project with Autovac’s business objectives.

Strategy and Research

To ensure the website met both user needs and business goals, I began with a thorough research and planning phase, involving stakeholders in every step.

Defining Project Goals
Conducted strategic sessions with Autovac’s leadership to pinpoint objectives. We set clear goals for user engagement, improved navigation, and more streamlined content management.
Cross-functional Collaboration
Led a collaborative team composed of design, marketing, and development specialists. Regular check-ins and feedback sessions allowed us to stay aligned on objectives and meet project milestones.
User-Centered Research
Conducted in-depth user research, which included stakeholder interviews, user persona creation, and competitor analysis. This research informed our design and development strategies, ensuring we addressed both user pain points and business needs.
Usability Testing
Once the initial wireframes were created, I organized usability tests with representative users to identify any friction points in navigation and interaction. Feedback from these sessions led to several refinements, particularly in simplifying user paths and improving form accessibility for Autovac’s key demographics.

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Design & Development

During design and development, I maintained a focus on usability, user experience, and functionality while also ensuring cohesive project communication and management.

UI/UX Design
Oversaw the design team in crafting an intuitive, visually consistent UI. This included refining page layouts based on user feedback, ensuring that high-priority actions were easy to access, and that the visual hierarchy supported users' needs.
Website Development & Backend Management
Managed the backend setup, establishing a flexible CMS to empower Autovac’s marketing team with the autonomy to make content updates. By integrating reusable components and updating legacy code, we streamlined content management and improved site performance.
Brand Identity & Marketing Alignment
Collaborated closely with the marketing team to ensure the new design aligned with Autovac’s brand identity. We developed consistent branding across digital and physical materials, reinforcing Autovac’s positioning in the industrial sector.
Automation and Integration
Integrated CRM and SEO tools, enabling Autovac to track user engagement, streamline lead generation, and optimize marketing strategies. This included implementing analytics tools and ensuring the site was fully optimized for search engines.

Results & Highlights

Improved Usability: The usability tests and iterative design adjustments led to a 25% decrease in bounce rates and improved overall user satisfaction.
Increased Efficiency: The revamped CMS enabled Autovac’s team to manage updates independently, reducing content update time by 40%.
Brand Consistency: The unified brand identity and cohesive design enhanced brand recognition, resulting in increased engagement across social media channels.
Higher Lead Generation: The SEO and UX improvements contributed to a 25% rise in lead generation in the first quarter post-launch.

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