Design & Development

The goal was to create a highly responsive, technically optimized platform that effectively supported Turning Point’s digital ministry.

1. UI/UX Design
   Developed a clean, engaging interface that adhered to accessibility standards, including large, readable fonts, clear navigation, and bold calls-to-action. Design consistency across pages established a cohesive user experience that encouraged engagement with Turning Point’s resources.
2. Advanced Web Development
   • Responsive Design: Implemented responsive design principles to ensure compatibility across desktop, tablet, and mobile devices, preserving visual integrity and functionality for users on various platforms.
   • Efficient Coding Practices: Utilized modular CSS and JavaScript to streamline updates and enhance page loading speed, ensuring quick response times for high-traffic periods, such as during live-streamed events.
   • Optimized Media Management: Configured server-side optimizations to support high volumes of media content, including video and audio, ensuring seamless streaming experiences for users.
   • Content Modularity: Built reusable components for recurring sections (e.g., devotionals, sermons), enabling easy content updates without disrupting the site’s structure or requiring extensive technical adjustments.
3. Customization & Backend Enhancements
   Built a customized content management system structure that streamlined content uploads, categorization, and scheduling. Custom configurations allowed Turning Point’s content managers to quickly update material, minimizing downtime and keeping the audience engaged with fresh, timely content.
4. Search Engine Optimization (SEO) & Accessibility
   • SEO Best Practices: Integrated SEO best practices, including optimized metadata, structured data, and keyword-rich headings, to improve search visibility and drive organic traffic.
   • Accessibility Features: Implemented ARIA labels, keyboard navigation, and screen reader compatibility, enhancing the website’s accessibility for users with disabilities and meeting WCAG standards.
5. Brand Consistency & Visual Cohesion
   Developed a unified design system that solidified Turning Point’s brand through consistent color schemes, typography, and layout patterns. This cohesive design supported both user engagement and brand recognition.

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Bringing the Design to Life

After finalizing the design and development roadmap, I led the technical build and implementation phase to translate the vision into a fully operational digital experience.

Custom Backend System & Data Management: Built a modular backend system with ASP.NET and C#, specifically designed to handle Turning Point’s high volume of content. This custom framework ensured efficient content retrieval and provided seamless access to archived sermons and resources, while streamlining backend management for future growth.

Front-End Development: Interactive User Experience: Developed responsive front-end interactions, such as hover effects, expandable sections, and multimedia toggles, to enhance content exploration and guide users intuitively through the site.Scalable Framework: Constructed the front end with a scalable architecture, enabling straightforward updates and adaptability to future needs without requiring foundational rework.

Backend Optimization & API Integrations: Optimized Database Structure: Enhanced the database schema to improve retrieval times, particularly beneficial for peak traffic events. Third-Party Integrations: Implemented API connections for CRM, analytics, and social media platforms, creating a cohesive data flow that bolsters both the user experience and operational functionality.

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Results & Highlights

• Increased Engagement: The redesigned, responsive interface and optimized content structure contributed to a 30% boost in engagement, with users spending more time on the site and exploring more resources.
• Streamlined Content Management: Custom architecture reduced content update time by 50%, allowing Turning Point to release new resources promptly and keeping content fresh.
• Improved Accessibility: Accessibility-focused enhancements helped serve a broader audience, making the site more navigable for those with visual or mobility impairments.
• Enhanced SEO Performance: Implemented SEO best practices led to a measurable increase in organic traffic, expanding Turning Point’s reach to a wider audience.
• Stronger Brand Cohesion: Consistent design elements and branding reinforced Turning Point’s identity and mission across digital platforms.

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The Project was to deliver a structured, research-driven approach to web development, aligning with both user needs and organizational goals. By grounding each decision in usability and design consistency, I enhanced site engagement and functionality, while maintaining the technical backbone to support the client's content and strategic initiatives. This work reflects a practical and full-stack approach, from design and development through implementation, underscoring my commitment to creating solutions that are not only visually cohesive but operationally efficient.